How Azure Machine Learning helps build ad click prediction models


Ad click prediction is a multi-billion-dollar industry. As it continues to grow, companies and advertising professionals can use Azure Machine Learning to help build prediction models and better understand the mountain of data involved.

The Machine Learning Blog shows you how to load a Criteo ad click prediction dataset into Hive tables with an Azure HDInsight cluster and build models with Azure Machine Learning.

Read more in the Machine Learning Blog.

Vanessa Ho
Microsoft News Center Staff